The One Club for Creativity has opened submissions for The One Show 2025, a globally renowned competition in advertising and design. For over 50 years, The Gold Pencil has represented one of the most esteemed awards in the creative industry.

Legacy of Innovation

The One Show celebrates groundbreaking ideas and recognizes the industry’s top creative minds. The 2025 edition introduces new categories across all disciplines, with highlights in:

• Gaming

• Commerce

• B2B

• Creative Use of Humor

• Creative Use of Drama

• For Good

• Creative Use of Technology & AI

• Innovative Categories

• And many more...

This year, to underscore how creativity drives business success, The Creative Effectiveness Discipline has been updated with new categories and refined submission criteria.

Submission Requirements

Entries are open only to industry professionals, including freelancers; however, student or speculative work is not eligible.

The One Show accepts entries worldwide, and all work should be submitted in its original language.

Entry Fees

Entry fees vary by discipline and submission period. For more details, please refer to the official website.